Essay about A Mercy Notes - 4980 Words

Some notes for Toni Morrisons novel A Mercy (2008) Part 1: Page and chapter numbers by day for the current edition we are using: Date Chapters Old numbers New Numbers Day 30, Weds. 11/14/12 1-4 1-66 3-78 Day 31, Fri., 11/16/12 5-8 67-134 79-158 Day 32, Mon 11/19/12 9-12 135-167 159-196 Part 2: Chronology of Events Before the story begins, the Blacksmith’s male line has passed down from father to son the art of smelting ore into iron in Africa in termite mines. The Blacksmith may have been captured in pirate raids upon slave ships, and sold in the Americas as an indentured servant. His demeanor in the novel suggests that he was probably at least adolescent when captured, as he does not seem as alienated from his†¦show more content†¦Jacob decides to build himself a magnificent house. In the commotion of building, his one surviving and thriving child, 5-year-old Patrician is kicked in the head by a horse and dies in winter. She must be buried twice, because the ground is too hard to dig her grave at the time of her death. 1689 The Blacksmith arrives to work on the gates to the third house Jacob is building. Florens is smitten with him. While at work on the gates, the Blacksmith successfully treated the boils Sorrow seems to develop as a chronic, pesky (but not lethal) medical condition. 1690 Jacob dies of pox, his dying wish to be carried into the third house he has built. Rebekkah feels pox sores in her mouth, and by morning she is in full outbreak. Florens is sent to fetch the Blacksmith to cure Rebekkah. She travels by wagon. When her fellow-passengers desert the wagon at nightfall, Florens takes off by foot to find the Blacksmith. Lina briefly meets the runaways in the forest. Part 3: Historical Notes by Chapter Chapter 1 Signs; â€Å"when a dog’s profile plays in the steam of a kettle† Florens is â€Å"reading signs.† That is, she is interpreting something unusual in the natural world that seems to correspond with a supernatural way of knowing the world, beyond that accessible to the rational senses. The literary source of this practice is most likely twofold. Henry Louis Gates Jr., in Figures in Black: Words, Signs, and the â€Å"Racial† Self (1989) chooses asShow MoreRelatedEssay about The Merchant of Venice by William Shakespeare875 Words   |  4 Pagesprince of Morocco, who has come in an attempt to choose the right casket to marry her, he chooses the wrong casket and loses her hand in marriage (Spark Notes: Plot Overview). 3 of the most important things in the play are how people that look nice on the outside may be rotten and mean at heart, giving mercy to enemies may turn back on you (Spark Notes: Themes, Motifs Symbols, par. 3), and how people treat other people based on their religions or beliefs. I realized in this play that people that lookRead MoreEssay about Timeless Work: an Analysis of Marvin Gaye1053 Words   |  5 Pagesquieted or attacked. In the song â€Å"Mercy, Mercy Me†, imagery and symbolism exist as two key archetypes that draw out the elements of pathos in Gaye’s lyrics. The 1960’s environmentalist, also known as Hippies, opened America’s eyes and revealed the gruesome lack of respect they exhibited towards the Earth. Ignorant Americans used the planet as a dumping ground, unaware of the catastrophic outcomes. Gaye wrote â€Å"Mercy, Mercy Me† from an environmentalists perspective and depicts aRead MoreMercys Mission And Values Statement1220 Words   |  5 PagesUniversity of Pittsburgh Medical Center- Mercy, commonly known as UPMC Mercy, was founded on Jan. 1, 1847, by the Sisters of Mercy. It was formerly known as Mercy Hospital of Pittsburgh. â€Å"The Sisters of Mercy, a religious congregation founded in Ireland in 1831 by Catherine McAuley, brought its caring and compassionate labors to burgeoning, industrial Pittsburgh in 1843.† (UPMC Mercy, 2015) The Pittsbu rgh congregation, known as the â€Å"Seven Sisters of Mercy,† was led by Mother Frances Warde and consistedRead MoreMercy Corps s A Natural Disaster, Economy Failure Or Corruption1056 Words   |  5 PagesSince 1979, Mercy Corps has responded to Global disasters, whether it’s a natural disaster, economy failure or corruption. Mercy Corps is there as a global aid to assist with shelter, food, and water. Over the years, they have provided aid for over 40 countries and try to help them build stronger communities. We believe secure, productive and just societies emerge when the private, public, and civil society sectors are able to interact with accountability, inclusive participation and mechanisms forRead MoreWilliam Shakespeare s The Merchant Of Venice929 Words   |  4 Pageslegal system, was well aware of certain contentious arguing points concerning the courts of the day, as well as the impact of these points on the average citizen. I will point out certain instanc es where the rule of law should have been over ruled by mercy or fairness, and the consequences to an individual when equity is ignored and the rule of law is followed without judgment. I also will also attempt to draw parallels between the points raised in â€Å"The Merchant of Venice† and today s legal system.Read MoreThe Ethics Of Being A School Administrator Essay1542 Words   |  7 Pagesthat will be important in the future, then share with you some advice for future administrators, and lastly, make some notes on handbooks and how to make effective changes. Future Issues in School Law One issue that Ms. Regan foresees involves transgender laws. These types of laws would affect many sections of the school, in particular, single sex schools and athletics. With Mercy being a same sex (all girls) high school, we have not run into an issue thus far but she predicts this will become anRead MoreMusical Hybridization: Surveying Guillaume1653 Words   |  7 Pagestiming for Dufay learning about and implementing Fauxbourdon harmonizes with Vergene Bella, supposedly composed in the early 1420’s. For example, observe measures 86-87 in Vergene Bella. Vergene Bella, measures 85-87 In the middle of measure 86, note that the middle line parallels the lower tenor a third above. The discantus, though embellished contains seventh suspensions, resolving to sixth intervals, creating the 6/3 chords characteristic of Fauxbourdon. In addition, survey measures 61-63. Read MoreSchool Laws And Other Education Related Legal Information Essay1560 Words   |  7 Pagesschool law issues that will impact the future, then share some advice for upcoming administrators, and lastly, make some notes on handbooks and how to make effective changes. Future Issues in School Law One issue that Ms. Regan foresees involves transgender laws. These types of laws would affect many aspects of the school, in particular, single sex schools and athletics. With Mercy being a same sex (all girls) high school, we have not run into an issue thus far but she predicts this will become anRead MoreSleeping With Alcohol : A Substance As An Addiction Essay980 Words   |  4 Pageshealth. Aside from the obvious tolls that excessive drinking has on the body, Steiner’s partner’s mental well-being is hurt by her consumption of alcohol in that her determination of self-worth is skewed by general perceptions of drinking. As Steiner notes, â€Å"She (her partner) refers to herself as a drunk† (253), and later laments the fact that she may be perceived as such: â€Å"God forbid I should sound like an idiot and a drunk† (260). By placing the negative connotations of the titles of drunk and idiotRead MoreTender Mercies1099 Words   |  5 Pages#8220;Tende r Mercies,#8221; written by Horton Foote, is a screenplay, which presents to the reader ordinary people, who are trying to live decently in an unpredictable and violent world. The reader comes to be aware of many dramatic scenes where the central characters have come to experience many complex but yet fascinating situations in their lives. Reading this screenplay the reader will come to acknowledge one of the centralized themes in #8220;Tender Mercies,#8221; which is the theme of

Regency Era Customs - 857 Words

Social Customs in the Regency Era The Regency era was a time which depicted prosperity and bona fidelity. Having a sense of propriety was a must in the era of Jane Austen. Social customs in the Regency era was one of the most principal activities when interacting with one another, including body language (Sanborn). These customs were expressed through characters from Jane Austen herself (Ray 236). When socializing it was important to have the proper manners, properly coming out, and becoming a gentleman. Jane Austen expresses the customs of the Regency era through her characters and their attitudes (Kastan). Introducing oneself to another without proper introduction from a mutual acquaintance was frowned upon (Sanborn). An example of†¦show more content†¦Though addressing those of higher status than one was considered proper, it was frowned upon to repeatedly address one in a formal manner (Pool 43). When socializing it was very important to consider who one is speaking to a nd how one is speaking. Once a gentry girl, a young girl of the upper class, turned the age of sixteen she was officially bride material. The year of coming out for a gentry lady was exciting and eye opening. A young lady would make her official debut of coming out at a formal ball which included new and old acquaintances, friends, and family. To prepare for her debut at a coming out ball, the young gentry girl’s parents purchased a new gown, jewelry, and even took a bit longer than usual to do her hair with the latest trends (Ray 114). There are a few signs of a young girl’s coming out and discovering a new perspective on life. Attending many balls and parties, display great amounts of confidence when socializing, and walking with a gentleman were signs of coming out (Ray 116). The young gentry girls were not allowed to call on themselves and the gentlemen were not allowed to pay attention to the younger gentry girls which had not yet come out (Ray 114). Though these young ladies were now seen as mature, they still required a chaperone by their side at social gatherings (Ray 115). Coming out was an exciting newShow MoreRelatedGender Roles . Regency England Is The Time Period In England1544 Words   |  7 PagesGender Roles Regency England is the time period in England from 1811 to 1820 in which neoclassical ideas resurged, creating distinctive trends in architecture, clothes, furniture, literature, and politics, establishing a new style of society. This time period is specifically distinguished as between the â€Å"Georgian Era† and the â€Å"Victorian Era.† Ultimately England’s society as an aeon acclaimed for its fine arts came new economic, social, and political changes. Specifically, females were given newRead MoreJane Austins Pride and Prejudice: A Famous Work of Englands Regency Period 1636 Words   |  7 PagesThe Regency Period in England was an extravagant era often associated with prominent social, political, economic, and artistic advancements. It took place in the early 1800’s and was a time of much elegance and aristocracy. Movies and books set in this time period all seem to highlight the elegance and romance that was prevalent at the time. Famous Regency Era literary works, such as Pride and Prejudice, portray young English women getting their happily-ever-after endings with their true loves. UnfortunatelyRead MoreVictorian Influence on Womens Fashions Essay1324 Words   |  6 PagesBefore Research Before the Victorian Era, the main focus of fashion was for men. Women’s’ fashion changed some, but the general idea of long skirts, tight bodices, and heavy fabrics stayed consistent. Real changes to style and fashion were not made until about the 1840’s, when Queen Victoria came into power. After her rise to Queen, the fashions began to change dramatically. Pride and Prejudice is a book written in this time, and the fashion is clearly visible. Looking at fashion of the time canRead MoreWomen During The Medieval Era Essay1535 Words   |  7 PagesWomen withstood a multitude of limitations in the medieval era. Due to the political, social, and religious restrictions women encountered, historians neglected to realize that they demonstrated agency. The female experience is something that has been overlooked until recently. Unfortunately, without the knowledge of how women found ways to exert their power, we are experiencing a deficit of knowledge in this period. T hrough the close examination of the primary sources: The Gospel of Mary, Dhouda’sRead MoreSocial Classes In Pride And Prejudice And Jane Eyre1605 Words   |  7 PagesPride and Prejudice exemplifies the dominance a male has over a female which is important within the view of social class. It is describing the things a woman should do which is a form of control and domination. This is significant due to within the era and setting this novel was created, this is exactly how women lived their lives; abiding by a male figure which was usually their father or husband. â€Å"Women are supposed to be very calm generally: but women feel just as men feel; they need exerciseRead MoreJane Austen And Charlotte Bronte s Social Class1748 Words   |  7 Pagesword will be but half deserved.† (Pride and Prejuidce, chapter 32) This quote taken from Pride and Prejuidce examplifies the dominance a male has over a female. It is describing the things a woman should do which is a form of control and within the era and setting this novel was created, this is exactly how women lived their lives; obiding by a male figure. â€Å"Women are supposed to be very calm generally: but women feel just as men feel; they need exercise for their faculties, and a field for theirRead MorePride and Prejudice and A Midsummer Nights Dream1851 Words   |  8 PagesElizabeth Bennet since the latter was the object of Darcys affections in the novel. Mr. Darcy, a tall handsome man of noble mien who is earning ten thousand a year and resides at Pemberley, a large estate located at Derbyshire. Scholars of the English Regency believes that Jane Austen based Mr. Darcys fictional estate on the Chatwsworth House, during her stay in Bakewell, a small market town near Chatsworth House. Chatsworth House is the home of the Duke and Duchess of Devonshire, and the building itselfRead MoreA Brief Biography of Lord Byron Essay2200 Words   |  9 Pagespeople than any other intellectual creation of man. In fact, many of the most compelling works of literature come from George Gordon Byron (The sixth Lord Byron) , who is considered on e of the most instrumental Romantic Writers of all time and in his era was incredibly renowned for his dramatic, lyrical, and narrative works. He is famous for writing eight diverse plays, despite the the fact they were not designed for stage, on very speculative and historical subjects. Through his writing style, heRead MoreBrief History of Prostitution3302 Words   |  14 Pagesthe oldest trade in the world; the Europeans admitted to it during the colonial years. In some European societies, prostitution was associated with the notion of hospitality – various women of the house were offered to guests passing through. This custom used to exist in Chaldea, in India, in Egypt and throughout the Orient. Such sexual hospitality sometimes even implied a religious aspect that was organized by the priests of certain gods and from which they benefited. Sacred prostitutes were notRead MoreHotel Industry4982 Words   |  20 Pagesthe creation of the lobby followed shortly thereaf ter. The business of providing strangers with hospitable means has come along way. What once was a service to fellow man is now the foundation numerous economies throughout the world. The modern era of the hotel industry saw its beginnings in 1794 New York where the first ever hotel was built. Profit potential was recognized with the inception of the industrial revolution. Stock companies invested in hotels seeking profit from property value appreciation

American Women Free Essays

Human sexuality can be seen as the way human beings experience their sexuality and express it. This results from their individual awareness as indicated by their biological sex and how they respond to erotic experiences. Human sexuality has however appeared as a thorny issue with many societies either ignoring to talk about it or shying away of the whole topic of sexuality. We will write a custom essay sample on American Women or any similar topic only for you Order Now Due to the negative impacts that have resulted from this behavior, governments have come up with policies that are aimed at addressing human sexuality related problems. The increase in the number of HIV/AIDS victims in the world has triggered the discussion amount human sexuality. Research indicates that women are mo vulnerable to contracting venereal diseases including HIV/AIDS. Efforts to minimize the spread of the diseases have not actually succeeded as expected. The most neglected groups of people in matters of human sexuality in America includes single women and women in cohabiting relationships. The fear to contract to avoid unexpected pregnancies has led to masturbation with others engaging in homosexuality. This paper examines single motherhood, cohabitation, STD’s, masturbation and sexual preferences among American women. According to a research carried out by Lindberg L. D and Singh S, single American women exceed eighteen million in number. Statistics further reveal that in the age bracket of women between 19 and 45 are single. Ninety percent of these single ladies â€Å"are sexually experienced†. Shockingly, 22 percent of the single women and 2 percent of the married engage in sex with more than one partners. Over 50% of single American women get pregnant unintentionally. For those single women, getting health insurance is more difficulty for them as compared to the married. This indicates that single American women greatly indulge in sex. Despite all these findings â€Å"reproductive health care needs† of American women has not been upgraded to cater for the increased needs. Furthermore, the American society lacks appropriate counseling services. The government effort to discourage single women to abstain and wait until the time they get married has proved to be futile. It has therefore been realized that proper policies to address the issue are yet to be put in place. Single women have been ignored in matters of sexual behaviors and the needs for quality reproductive health care. As a result these single women are at risk of contracting STD’s and AIDS, having unplanned pregnancies and births (Knox Schacht 2009, pg. 279). Impermanence of marriage has made cohabiting to be one of the marriage alternatives. Research indicates that over nine percent of those women cohabiting have more than one sex partners. This is very shocking because the same women who are cohabiting rarely get health insurance in America. They are however better of as compared to the single women since in terms of accessibility to important services. This is however a short term alternative since soon or later, the cohabiting couples will separate and once again lead a single life. It is therefore important to note that cohabiting American women become single at different periods of their life. Increase in the number of single women has led to rise in cohabitation. This has been triggered by impermanence of unions that include marriage and cohabitation. Kail and Cavanaugh 2008, pg. 408 argue out that cohabitation has increased over ten times over the last 30 years. Statistics show that in 1970, only 523,000 people cohabited as compared to the year 2000 when a whooping five and a half million American were reported to cohabit. Most of them cohabited to facilitate sexual convenience and at the same time sharing expenses. Such couples have no intention of establishing a long lasting relationship and their goal is not marrying. The others engage in cohabitation to try whether marriage can work for them. The other group of cohabitors purely uses cohabitation as a substitute to marriage. This has been highly reported in older women and men as compared to the other two previously mentioned which are highly practiced by young adults (Kail and Cavanaugh 2008, pg. 408). One of the major problems affecting women in America is the issue of STD’s including HIV. Women reproductive health has been given adequate attention in America however single women have been side looked. The danger of ignoring reproductive health services to single women has been reflected by the increase in the number of unplanned births and sexually transmitted diseases that include HIV. This is because their sexual relationships are unstable. According to O’Leary and Jemmott 1995, pg. 14, most of the women who live to the south of United States contract HIV through heterosexual transmission. This has been high among minority groups. In a report printed in the Jet magazine April 2008, pg, 53 indicated that over 50% of African American teenage women were suffering from a sexually transmitted disease as compared to the white and teenage girls of Mexican origin with less than 20% of them who have at least one STD. The report indicated that there was poor communication between the teenage girls and the other members of the society on sexuality issues. Education on STDs was identified as one of the best methods of reversing the trend of STD infection. Early testing was also said to reduce the risk of spreading these diseases. Research indicates that most of the American women underestimate the risk for contracting HIV and other sexually transmitted diseases. This was confirmed by the research carried out by American medical women’s association in 1994 which indicated that 73% of all American women aged between 16 and 60 years strongly believe that they are safe from sexually transmitted diseases. This research further indicated that 67% of American women have no idea of other STDs apart from AIDS. 33% of them have no idea about AIDS. Over 67% of the total engages in unsafe sex and less than 33% of them believe monogamy can reduce the risk of spreading HIV/AIDS ( O’Leary Jemmott 1995, pg. 14). Greenberg, Bruess, and Conklin 2010, pg 475-477 found out that 40% of American women masturbate. This includes 45% of American married women. This was found to be directly proportional to the practice of vaginal sex, oral sex and anal sex among American women implying that those women who widely engage in virginal sex, oral sex and anal sex are great funs of masturbation. Wingood and DiClemente 2002, pg. 55 identified two main reasons why women masturbate. In their research, 63% of American women admitted that masturbation was a way of relieving sexual tension while 42% did it to acquire physical pleasure (Wingood and DiClemente pg. 55). Researchers have confirmed that masturbation does not cause any disease, infertility or dysfunction and this has encouraged many people to practice it as an alternative to sex. This practice has been influenced by a change in American culture in which sex was believed to be for procreation only, not for pleasure. Majority of then engage in sex for pleasure and whenever a partner is not readily available, women prefer to masturbate. This has led to a drastic increase in the demand for abortion among American women. It is a clear indication that sex is not only for procreation but largely for pleasure. This practice is mostly common among those people who are not deeply entrenched in religious practices as most of American religions view masturbation as unreligious practice. Though masturbation has not been associated with major physical problems many women have been reported to suffer from Psychological problems as a result of masturbation. Littleton Engebretson 2002, pg. 339 pointed out that the media has largely influenced American women on the way they view their sexuality. This has been directly translated to their mode of dressing and their use of grooming products. Sexual preference among American women can be viewed in three perspectives; sexual identity, sexual behaviors and sexual desires. Peplau and Garnets, 2002, pg. 333 are of the opinion that American women have a high erotic plasticity. In their argument, they pointed out that women have diverse forms of attraction with each other. They also noted that women sexual preference is highly affected by culture and social forces. This is because social identities and social institutions are provided and shaped by the society. All newly introduced practices may be accepted or rejected and either way, the women are mostly affected. Homosexuality was not exposed in American society. This has however changed with more women and men coming in the open to declare their sexual orientation as either being lesbians or homosexuals. Majority of American women are heterosexuals however â€Å"statistics indicate that heterosexual women face greater danger than heterosexual men in casual sex†. Statistics indicate that the number of lesbians in America is on the rise and this has raised many questions in regard to gay and lesbian marriages. Religious groups especially the majority Christian groups in America have expressed their concern about this trend however research indicates that homosexuality is slowly being accepted in American society. With the rise in the number of lesbians, bisexuality is also spreading its roots in America. Sexual preference has however faced a great challenge due to the increase in sexual dysfunction among American women. It is very important to realize that Sexual dysfunction is posing a great threat to sexuality has been highly reported among American women. The main causes have been cited as; depression, long term stress, negative attitude towards pregnancy especially for single women, increased demand to be a new mother, problems associated with women’s negative body image, culture and religious inclination and emotional distress. Other causes include physical conditions and hormonal causes. Conclusion Single mothers should be involved in policy formulations and implementation especially on matters that involve human sexuality. Neglecting them will create a gap that will impact negatively on their lives and the lives of entire American society. Cohabiting couples should be educated on the dangers of engaging in such relationship. This trend , if not checked may destroy the family which is the basic social institution. Sexual preferences should not be used to justify discrimination especially when it comes to heath care services and health care insurance covers. Masturbation should not only be viewed in terms of how safe it is. The focus should be directed to its negative psychological effects. Since most women issues have been ignore and the issue of human sexuality has been ignore for a long time, a thorough research should be conducted to establish the impact of single motherhood and cohabitation on sexual preferences. Scientific and psychological evidence concerning masturbation should be established in order to establish whether masturbation can be used to fight HIV/AIDS without negatively affecting the those who practice it. References Jet magazine; Apr 2008; Why African-American Teenage Girls Are Infected With STDs At higher rates 14 – Page 53, Vol. 113, Johnson Publishing Company Jerrold S. Greenberg, Clint E. Bruess, Sarah C. Conklin. (2010). Exploring the Dimensions of Human Sexuality Jones Bartlett Learning Knox, D. , Schacht, C. (2009). Choices in Relationships: An Introduction to Marriage and the Family. Cengage Learning Littleton, L. Y. , Engebretson, J. (2002). Maternal, neonatal, and women’s health nursing. Cengage Learning NEW YORK MAGAZINE. What are the risks to heterosexuals? 23 Mar 1987, Vol. 20, No. 12 New York Media, LLC. O’Leary, A. , Jemmott, L. S. , (1995). Women at risk: issues in the primary prevention of AIDS Springer Peplau,L. A. , Garnets, L. D. (2002). Women’s Sexualities: New Perspectives on Sexual Orientation and Gender. Wiley-Blackwell Robert V. Kail, John C. Cavanaugh. (2008). Human Development: A Life-Span View. Cengage Learning Wingood, G. M. , DiClemente, R. J. , (2002). Handbook of women’s sexual and reproductive health. Springer How to cite American Women, Papers

International Letters of Social and Humanistic †MyAssignmenthelp

Question: Discuss about the International Letters of Social and Humanistic. Answer: Introduction: The company is having its competitors inBiotronik; Boston Scientific; Medtronic; Ela Medical. The competitors are available with the devices with variety of approaches and many of its competitors are settled with merging and acquisition approach. The competitors are differentiated based on their products and the size of the product, implantation process, programming, product life and the varied software and hardware process. The threat of the new entrants can be fulfilled by the price strategy, which can discourage the entry of the entrants and the expensive investment that is required to manage the production of the product. Arelation is needed to be builtwith the suppliers in order to access the product design and material. The process of meeting the strict standards of the governments including the testing and quality standards can stand out to be a threat for the new entrants and for Aurora. Along with the threat of the competitors product which affect the sales of Aurora, the substitutes which are available for the same treatment are transcutaneous pacing anti-arrhythmic drugs which are preferred by the patients to take medication in place of doing implantation. The technological conventions such as the ICD, which are generated due to the changes in the culture, have also brought about changes and variedness in the customer preferences. The company reports the sales of its product per unit is $18750 which is relatively less as compared to its competitors. The buyers serve with the power of bargaining are highly affecting for the industry and the company as well. The choice of therapeutic approach depends completely over the patients and the physicians preference that will be providing with the treatment. Consumers are price focused along with the quality, size and company reputation. The option is upto the customers to decide that they need implantation or medication (Burton et al. 2015). Bargaining Power of Suppliers The company had less number of suppliers with respect to its core components supplies such as titanium, battery, cardio version. Small number of specialist companies designs these core components. Overall, the suppliers are common for all the products. Due to less suppliers in 2016 Aurora faced shortages of micro controller which is used in ACCUTRON, when the tsunami destroyed the Freescale production factory which was responsible to supply materials for devices. After building and designing, the products are undergone by the designing, testing and quality standards that are regulated by the government. The product is introduced to the market for the patients of ECG and is programmed accordingly to analyse various arrhythmias. The company focuses towards achieving overall cost leadership in the industry by producing low cost product with high availability of its product in the market. As compared to its competitors mainly the government companies, who sell the product at a range starting from $12000,the ACCUTRON is sold at $18750 per unit. The company built its devices in a complete clean room environment under microscope. These devices are handmade and are made by the help of trained facility. Among the private companies, it provides its product with less price and best offered quality. The workers who are trained make the products and development programmes for 6 months. The price is relatively low as compared to its competitors because of the researches that are taken place within the organizations production process. The investing amount for Aurora is over USD 650 million just for the training and development programmes. This stands out as the manufacturing price of per unit product as $7685. The company must ensure that product differentiation and brand loyalty had to be secured in order to gain competitive advantage as the consumers are primarily focused on the price, quality and reputation of the company product (Meihamiand Meihami2014). The company Aurora needs to primarily focus on its technological interventions and be reliant on its suppliers to increase the production and maintain the production of ACCUTRON smoothly, as it cannot affect the production per unit. The supplier, if changed, can be an issue as it changes the overall process of the product as such, revalidation, reprogramming and regulatory review of the new devices. The Accturon is in the growth phase of its market life cycle as the demand of the product is gradually increasing in the market. The constant rise in the development of the product as a trusted one and the gradual rise in the number of patients preferring the pacemaker to the medicinal substitutes and the treatment of the disease. The manufacturing company of Aurora has boasted of a constant increase in the sales of the product since its introduction to the market. The various aspect further boosting the sales of the ICD in Australia is the gradual increase in the number of the people with cardiac condition. It is estimated that that the number of the cardiac patients in the country will continue to rise leading to the increase in the sale of the ICD devices in the country (Dennekampet al. 2015). Majority of the people suffering heart conditions tend to prefer pacemakers to antiarrhythmic drugs as they have a large number of side effects including the worsening of their cardiac condi tion. The ICD on the contrary eases the process and it can be controlled remotely if it is causing any trouble to the patient. One of the major reasons of the success of the product is its pricing in the market. There are a number of factors affecting the market when the consumers decide to buy an important product such as the pacemaker, and their lives depend on it (Mond and Crozier 2015). The major reason for its success is the fact that the patients trust the brand and its price is competitive against the wide array of the other products available. The different aspects relating to the marketing issues related to the company include the production capacity of the organization. It is seen that the product sold extensively since its advent into the market till 2015 and there was a gradual decline in the books of sales for the following two years. Contrary to the popular belief the cause of the decline in the sales was not the lack of the popularity of the product but the lack of the raw materials to assemble the products. The product was dependent on the Japanese company Freescale to manufacture a number of microcontrollers that were to be used in the device. The destruction of the company due to the tsunami stopped the supply of the microcontrollers which were necessary for the manufacture of the ICD devices. This loss forced Aurora to include a number of different changes in the devices which included a number of programming and the structural changes. The programming and the structural changes made the production process to lag behind and the sales fell. The sales therefore do not show the true demand of the product in the market as the factory was lackin g the production to meet the market demand. The company is therefore placed in the growing sector of the different companies manufacturing the ICDs. The various types of the pacemaker available in the market are differently priced and based on the pricing and the build quality Aurora provides an affordable option with all the major technological hardware and the latest facilities. The pricing is one of the major reasons whythe product is quite successful. The cost of production shows that the company gains a fair share of the selling price as their profit. The overall growth of the market share of the organization along with the increasing number of patients opting for the affordable option for the long-term medication of the cardiac disorders has led to the success of this company and its growth. Strategic management in a business unit is the policies and decisions that are taken by the company in order to organize the planning and the operations of the business. The product that Aurora has to offer is an ICD instrument (Hill et al. 2014). Following are a few points that the management of the Aurora should consider while making policies: Research and Development Boost: As the product that the company have is based on technology and is for a patient who is under life threatening condition, focus should be on improving the product so that the cost of product can be reduced at the same time per unit cost of the item will also reduce this will allow the company to cater to a larger customer group. Though the insurance coverage of the public includes the cost of the process. The focus of the company should be in the short run on research investment and on manufacturing investment. CSR- Every organization is focused on sustainable development and Aurora is a company that deals with sensitive cases for their business prospect. To balance the situation the company should include corporate social responsibility as a part of their business model to help people who will not be able to recover even with the help of the equipment. The company can come up with strategies in order to help the people and to help the society (Stead and Stead 2017). Reduction of Manufacturing Cost: the manufacturing process of the equipment is high as the materials that are used in manufacturing are also expensive hence the company should focus in reduction of the labor cost by setting up units in countries where the cost of labor is low. This will help the company in reducing the price of the equipment even further. Though the company has advantage in the price category but this will also help the company in the future prospects. Diversification in the Product Line: there are other instruments that are used in the recovery of a patient these are some of the diversification option for the company. For example: manufacturing of mechanical limbs for the ones who require amputation. There are also many equipments that are required in the medical field the company should slowly proceed to expand the product line of the company. This can be a long term strategy of the organization and the process can be achieved with the help of recruiting scientists and more employees to support the diversification process. The management must come up with small goals and take calculative steps in diversification (Rothaermel 2015). Promotion and Sales: The Company can incorporate the process of direct selling with the help of representative like the medicine companies, the organization can have representative talk to the surgeons and the physicians talk about the design and the unique features of the products. There can be traditional advertisements in the hospitals and medical magazines. This will help the company build a brand value and will help in securing their place in the market. The company can request and present the qualities of the product with the researcher who are working in this field to include the name of the product in their paper which may have the potential to be published in medical journals (Huang andSarigll 2014). Brand Image: The company has to work upon building a brand image so that they have a recall value as they do not sell items directly to the user it is difficult to establish an image like any other companies do but with the help of strategic communication and promotional process the organization should work towards building an image of an innovative organization that cares for the patients (Wheelenet al. 2017). Reference Burton, S.A., Amir, N., Asbury, A., Lange, A. and Hardinger, K.L., 2015. Treatment of antibody?mediated rejection in renal transplant patients: a clinical practice survey.Clinical transplantation,29(2), pp.118-123. 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